William Hill vs Paddy Power Bingo: Compared
William Hill BingoPaddy Power BingoWilliam Hill Bingo vs Paddy Power Bingo — the verdict
Quick Verdict
Paddy Power Bingo wins this head-to-head with 8.8/10 against William Hill Bingo’s 7.7/10, leading on five of six dimensions — bonus (9 vs 7), games (9 vs 8), mobile (9 vs 8), support (9 vs 8) and trust (9 vs 7) — with payments tied at 8.
These are two bingo products built on top of two of Britain’s biggest bookmakers, and they share more than they differ: single-wallet platforms spanning sports, casino, bingo and poker, 24/7 live chat with a phone line behind it, IBAS membership, and effectively identical withdrawal speeds. If you already bet with one of them, the shared wallet is a real convenience.
Where they separate is the welcome offer and the regulatory record. Paddy Power’s £50 bonus at 1× wagering is the most player-friendly headline offer in our review group. William Hill’s £5 of free spins capped at £30 is the least generous. And William Hill’s trust score carries the weight of a 2023 UKGC settlement that Paddy Power has no equivalent to.
William Hill is not without a case. It runs 1p tickets, a 36-ball format almost nobody else offers, and a weekend jackpot schedule that is arguably heavier than Paddy Power’s.
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Paddy Power features in our best UK bingo sites for 2026 round-up — this page settles which of the two fits you.
Side-by-Side Comparison
| Category | William Hill Bingo | Paddy Power Bingo |
|---|---|---|
| Overall rating | 7.7 / 10 | 8.8 / 10 |
| Welcome bonus | 50 free spins (£5 value) | £50 bingo bonus + 100 free spins |
| Wagering | None (£30 max win) | 1× on the £50 bonus |
| Bonus expiry | — | 72 hours |
| Min. deposit | £10, plus £10 stake | £10 |
| Bingo rooms | 22 | 24+ |
| Ball variants | 90, 75, 80, 50, 36-ball | 90, 75, 80-ball |
| Cheapest ticket | 1p (Bargain Basement) | 5p |
| Free bingo | — | Daily, ~6 hours, no deposit |
| Headline jackpots | £50K Fri & Sat, £30K Sun | £50K weekly + weekends |
| Support | 24/7 chat + phone | 24/7 chat + phone |
| Licence | UKGC #39225 | UKGC #39411 |
| Parent | evoke plc | Flutter Entertainment |
| Best for | Penny play, format variety, jackpots | Bonus value, free bingo, trust |
Round 1: Bonus
Winner: Paddy Power (9 vs 7)
The widest quality gap between the two offers, and the main reason for the overall result.
Paddy Power gives new customers who play £10 a £50 bingo bonus plus 100 free spins. The defining term is the wagering: 1×. You wager the £50 once on bingo tickets and it becomes withdrawable. Against a market where 3×–5× is normal, that is exceptional. The combined offer is worth up to £60 in play for a £10 stake. The one caution is the 72-hour expiry on the bingo bonus — tighter than most competitors, so you need to use it promptly.
William Hill asks you to deposit and stake £10 with promo code M50 for 50 free spins on Mining Pots of Gold at £0.10 each — £5 of total spin value. Winnings carry no wagering, which is a genuine positive, but they are capped at a £30 maximum win. This is the lowest-value welcome offer in our review group, well behind competitors offering £20–£50.
No-wagering terms are worth something, but £5 of capped spins against £50 at 1× is not a close contest. Compare the full field in our best bingo bonuses round-up.
Claim William Hill’s Welcome Offer | Claim Paddy Power’s Welcome Offer
Round 2: Games
Winner: Paddy Power (9 vs 8)
A one-point gap that hides a genuine trade-off, because William Hill wins on format breadth and Paddy Power wins on everything else.
William Hill runs 22 rooms across five ball variants — 90-ball, 75-ball, 80-ball, 50-ball and 36-ball. The 36-ball format is unusual and rarely seen on other UK platforms. Games start every 30 seconds across formats at peak. Tickets begin at 1p in the Bargain Basement room, one of the most accessible entry points in the market, and a Buy One Get One Free room runs from 5pm. Themed rooms tie branded slots — Rainbow Riches, Deal or No Deal — to the bingo format. The jackpot programme is strong: £50,000 guaranteed on Fridays and Saturdays, £30,000 on Sundays, plus Crazy Weekends offering £50,000 in guaranteed prizes.
Paddy Power runs 24+ rooms across 90-ball, 75-ball and 80-ball, with £50,000 guaranteed jackpot games weekly and at weekends and progressive jackpots accumulating across sessions in several rooms. Its standout is free bingo: daily rooms running around six hours a day, open to any registered player with no deposit and real prize money. Most operators restrict free play to welcome offers; Paddy Power makes it permanent.
Both integrate Slingo and a full third-party slots library — William Hill via Big Time Gaming, Pragmatic Play and Blueprint.
Paddy Power takes the round on room count, free play and jackpot consistency. But if you want 50-ball or 36-ball, or the cheapest possible ticket, William Hill is the only one of the two that has them. Our 80-ball guide covers the format they share.
Round 3: Mobile Experience
Winner: Paddy Power (9 vs 8)
Both are multi-product apps from major bookmakers, and both carry the same structural compromise.
Paddy Power’s mobile apps benefit from Flutter’s group-wide technology investment, giving full access to all 24+ bingo rooms, the Slingo library, slots and jackpot games. Store ratings sit consistently above 4.0★ on both platforms. Features include auto-daub, push notifications, biometric login, in-app deposit limits and reality-check reminders, with 24/7 support reachable from in-app chat.
William Hill’s mobile infrastructure is inherited from decades as a UK bookmaker and is well developed. Native iOS and Android apps carry all 22 rooms, the slots library and the jackpot schedule, with auto-daub, chat, push notifications for upcoming jackpot games and biometric login. The responsive mobile web experience is comprehensive for players who prefer not to install.
The shared weakness is navigation. Both put bingo inside a broader sports-and-casino environment. William Hill’s own review notes the multi-product navigation can feel complex for bingo-first players, since the bingo section sits within a product designed primarily around sports betting — and the same caveat applies to Paddy Power, where the broader range means more navigation than a bingo-focused app.
Paddy Power edges it on polish and room count rather than on any structural advantage.
Round 4: Payments
Tied (8 vs 8)
Genuinely level. Both support the standard UK stack, both run a shared wallet across sports, casino and bingo, and their tested speeds are the same.
| Method | William Hill | Paddy Power |
|---|---|---|
| PayPal | 24–48 hours | 24–48 hours |
| Visa / Mastercard | 1–3 business days | 1–3 business days |
| Apple Pay | 1–3 business days | 1–3 business days |
| Google Pay | — | 1–3 business days |
Paddy Power supports Visa, Mastercard, PayPal, Apple Pay, Google Pay and debit cards. William Hill supports Visa, Mastercard, PayPal, Apple Pay and debit cards. Minimum deposit is £10 at both, neither charges deposit or withdrawal fees, and both require KYC before a first withdrawal.
One difference worth knowing: following the 2023 UKGC settlement, William Hill has invested in enhanced customer verification, and some players report more detailed KYC requests than at other operators. That is a compliance consequence of the enforcement action rather than a service failure — but it may mean more paperwork before your first payout.
Flutter’s payment infrastructure is mature enough that processing issues at Paddy Power are rare, with a well-documented dispute process for withdrawal queries.
Round 5: Customer Support
Winner: Paddy Power (9 vs 8)
Both are well above the category norm, and both do something most UK bingo operators no longer bother with: maintain a phone line.
Paddy Power runs 24/7 live chat plus phone support, staffed at group level across sports, casino and bingo — depth a bingo-only operator cannot match. Live chat responses typically arrive in under 3 minutes. The Help Centre has dedicated sections for bingo queries, payments, account management and responsible gambling. Paddy Power participates in IBAS and the UKGC’s Alternative Dispute Resolution scheme.
William Hill runs 24/7 live chat and phone support, backed by evoke’s group infrastructure, with email replies typically inside 24 hours. Live chat responses are fast during normal hours. The Help Centre covers bingo alongside the wider sports and casino range, and William Hill participates in IBAS for unresolved disputes.
The phone line is a genuine differentiator at both, and it is valuable for complex account or payment queries where chat gets tedious. Paddy Power takes the round on staffing depth and published response times, but this is the closest of the five decided rounds.
Round 6: Trust & Safety
Winner: Paddy Power (9 vs 7)
The largest gap after bonus, and it rests on documented regulatory history rather than on anything about the current product.
Paddy Power Bingo is operated by PPB Games Limited (UKGC #39411), part of Flutter Entertainment, the world’s largest regulated online gambling operator by revenue, whose brands include FanDuel, PokerStars, Sky Bet and Betfair. Flutter runs a dedicated Safer Gambling programme across all brands and publishes annual safer gambling reports. Tools include deposit limits, loss limits, reality-check timers, take-a-break from 24 hours to 6 weeks, self-exclusion via the site or GAMSTOP, and account-level spend tracking.
William Hill Bingo is operated by WHG (International) Limited (UKGC #39225), a wholly owned subsidiary of evoke plc — formerly 888 Holdings — which acquired William Hill’s non-US business from Caesars in 2022. The brand itself dates to 1934.
The material context: in March 2023 the UKGC agreed a £19.2 million regulatory settlement with three William Hill Group companies — WHG (International), Mr Green and William Hill Organization — over social responsibility and AML failures the UKGC described as “widespread and alarming.” A significant portion of that conduct predated the 888 acquisition, evoke has since made substantial compliance remediation investment, and the UKGC concluded a subsequent review without imposing further conditions. The licence remains active and the standard tool suite is in place.
This is why William Hill scores 7 rather than 8 or 9 — not because the current operator is unsafe, but because an enforcement record is relevant information for a player making an informed choice.
Round 7: User Experience
Winner: Paddy Power
Neither of these is a bingo-first product, and both ask you to accept a sports-betting platform wrapped around your bingo rooms. The single wallet is the reward: one account and one balance covering sports, casino, bingo and poker at both operators.
Paddy Power’s advantage is that the bingo product is treated as a first-class citizen within that environment — 24+ rooms, a permanent daily free-bingo programme, active moderated chat rooms at peak. The volume of daily free play in particular signals an operator investing in bingo rather than tolerating it.
William Hill’s bingo section is well signposted but sits inside a product built primarily around sports betting, and that shows in the navigation. What it offers in exchange is the most accessible pricing of the two — 1p tickets, a BOGOF room every evening from 5pm — and formats you will struggle to find elsewhere.
Final Verdict
Overall winner: Paddy Power Bingo (8.8 vs 7.7)
Paddy Power is the stronger site on the measures most players weigh first. A £50 bonus at 1× wagering is the best-structured welcome offer in our review group. Daily free bingo running six hours a day with no deposit is the most generous free programme in the UK market. And Flutter’s compliance record gives it a trust score William Hill cannot currently match.
William Hill remains a legitimate choice for specific priorities. Its 1p tickets are the cheapest entry point of the two by a factor of five. Its 36-ball and 50-ball formats are genuinely rare. Its £50,000 Friday and Saturday jackpots plus £30,000 on Sundays make for a heavier scheduled weekend programme than Paddy Power runs. And its 24/7 chat and phone support match Paddy Power’s almost exactly.
Choose Paddy Power if: You want the best bonus terms in UK bingo, daily free bingo with no deposit, more rooms, and the strongest regulated parent of the two.
Choose William Hill if: You want penny-level tickets, 36-ball or 50-ball bingo, or the biggest scheduled weekend jackpot programme — and the 2023 enforcement history does not change your view.
Read our full reviews: William Hill Bingo full review | Paddy Power Bingo full review
William Hill vs Paddy Power Bingo: Compared — Frequently Asked Questions
Which is better — William Hill or Paddy Power Bingo?
Paddy Power wins clearly, 8.8/10 against William Hill's 7.7/10. It leads on bonus (9 vs 7), games (9 vs 8), mobile (9 vs 8), support (9 vs 8) and trust (9 vs 7), and the two tie on payments at 8. William Hill's genuine advantages are 1p tickets, a 36-ball format almost nobody else runs, and the larger scheduled weekend jackpot programme.
Which welcome bonus is better?
Paddy Power's, by a wide margin. It offers a £50 bingo bonus at just 1× wagering plus 100 free spins — the lightest wagering requirement of any comparable UK offer, though the bingo bonus expires in 72 hours. William Hill offers 50 free spins worth £5 in total, with no wagering but a £30 maximum win cap. That is the lowest-value welcome offer in our review group.
Does William Hill Bingo really have 1p tickets?
Yes. The Bargain Basement room runs bingo tickets from 1p, one of the most accessible entry points in the UK market and cheaper than anything Paddy Power offers. William Hill also runs a Buy One Get One Free room from 5pm each evening. If your priority is playing the longest possible session on the smallest budget, this is a real edge.
Which has bigger jackpots?
William Hill, on scheduled volume. It runs £50,000 guaranteed jackpot games every Friday and Saturday plus £30,000 on Sundays, with the Crazy Weekends promotion offering £50,000 in guaranteed prizes. Paddy Power runs £50,000 guaranteed jackpot games weekly and at weekends. Both are among the largest scheduled prize pools in UK bingo.
Why is William Hill's trust score lower?
In March 2023 the UK Gambling Commission agreed a £19.2 million regulatory settlement with three William Hill Group companies over social responsibility and anti-money-laundering failures, which the UKGC described as widespread and alarming. Much of the conduct predated the 2022 acquisition by evoke plc, remediation investment has been substantial, and the UKGC concluded a subsequent review without further conditions. The licence remains active — the history is context, not a warning.
Does Paddy Power have free bingo?
Yes, and it is one of the most generous free programmes in the UK market. Paddy Power runs daily free bingo rooms for around six hours a day, open to any registered player with no deposit required and real prize money on offer. Most operators restrict free play to welcome offers or occasional promotions; Paddy Power makes it a permanent daily fixture.
Do both offer phone support?
Yes — unusually, both do. William Hill and Paddy Power each run 24/7 live chat alongside a phone line, which most UK bingo operators no longer maintain. Paddy Power's live chat responses typically arrive in under 3 minutes. Both participate in IBAS for unresolved disputes.