We started in 2014 because the bingo affiliate category was, and largely still is, a wasteland of paid-placement disguised as editorial. We wanted to read a review that told us the actual withdrawal speed, not the headline bonus. We couldn't find one. So we built one.
How we're funded
We intend to earn revenue through affiliate commission: where a reader clicks through to an operator and signs up, the operator pays a referral fee. No such arrangement is in place today, and no link on this site earns us anything. When one exists, that commission will not influence our editorial rankings. We score every operator the same way, and that will not change when money is involved.
Commission rates vary widely between operators. Our ranking will not follow them: an operator's position is set by its sub-scores and nothing else, and we will publish every commercial relationship we hold on this page as it is signed.
How we test
Every site we list is tested on a real account. We deposit. We play. We win. We lose. We withdraw. We time it. We do all of this over a minimum of eight weeks per operator. The lead reviewer changes monthly to avoid any one person's preferences becoming structural bias.
We open separate test accounts for each operator with funds drawn from a dedicated testing budget (currently £6,000/year). Winnings flow back into the budget. Losses come off it. We do not test on personal accounts because that would compromise both our objectivity and our players' privacy.
For the full methodology, see How We Score.
The video series
We publish the same research as short explainers on our YouTube channel: the UK market in official numbers, what actually separates 90-ball from 75-ball, what a Gambling Commission licence does and does not protect, and how we run our tests. The series runs to 7 episodes, 4 of which are published. Every figure quoted in a video is the figure published on the matching page here.
Browse them all on the video series page, or subscribe on YouTube.
Who we are
- The Editorial Team: Lead reviewers across all operators and guides. With the publication since 2014. About the team →
Affiliate disclosure
We're an affiliate site. If you click a link from online-bingo.com to an operator and you sign up, we may earn a commission at no additional cost to you. Our editorial scores are not affected by these commissions. Reviewed operators pay differing referral fees; the operator with the highest score is not the operator that pays us the most. We disclose the affiliate relationship clearly on every comparison page.
Editorial policy
We never accept editorial direction or copy from operators. Operators do not see drafts before publication. Operators do not approve scores. If an operator disputes a score, we will publish their position alongside ours. We will not change the score under pressure.
Contact
Editorial, press and operator queries all reach the same desk: bingoukonline@gmail.com. Operator queries become part of the public review record.
"There are louder bingo affiliates. There are no more honest ones."
Responsible gambling
Gambling can be addictive. We are committed to publishing the realistic risk of every welcome offer, not just its face value. We promote operators only if they offer working deposit limits, reality-check timers, and easy self-exclusion. We link to BeGambleAware, GamCare, and GAMSTOP on every page. The National Gambling Helpline is 0808 8020 133, free and 24/7.