Popular online bingo site, Wink Bingo, is sponsoring the ITV2 reality show ‘The Only Way Is Essex’ or TOWIE as it’s popularly known. Launched in October, the show was created as the UK’s answer to Jersey Shore and follows the lives of an interesting group of young adults as they live their lives in Essex.

On its second season, the popular show has a million viewers tuning in every week to watch the story unfold as real people live unscripted lives and keep us glued to our screens. Those familiar with TOWIE will already know the term ‘vajazzle’, which means to ‘give female genitals a makeover with crystals to make them sparkle’... and there’s loads more to keep us interested.

Watch young, rich Essex kids Mark Wright, Jessica Wright, Kirk Norcross, Amy Childs, Lauren Goodger, Sam Faiers as well as their friends, as they tackle daily situations with flair and unscripted boldness. The show is narrated by a confessed online bingo enthusiast, Denise Van Outen and will be on bi-weekly at 10pm on ITV2.

Wink Bingo is onboard to proudly sponsor TOWIE and will air six Wink bumpers before and after the show, and during ad breaks. Each bumper has been written and produced by London based creative agency Hero Media, which has headed up all advertising for Wink Bingo since it launched three years ago. Keep an eye out for superb promotions and incredible cash prizes on offer, and if they catch your eye, be sure to join the online bingo site as new members are given a truly grand welcome.