Starting this Saturday evening, television audiences across the UK will be able to view advertising campaigns for hall and online bingo on the telly. This come about as the result of a decision by the UK government to relax the laws governing the television-based advertising of gambling services.

While there are no (known) large-scale campaigns being launched this week end, the onlne bingo community is expected to make full use of the enormous opportunity to market their sites and services, as television is still considered one od the biggest advertising media in the UK.

Those in the industry are excited at the anticipated rise in the already phenomenal growth of this aspect of online gambling that TV advertising is expected to achieve.