If you like to play online bingo you’ll know that the industry is highly competitive, which is why sites are pulling out all the stops when it comes to being the most popular. Foxy Bingo is one such site and, having recently launched their own fragrance, Furrever , they’ve taken the competition to a whole new level.

In order to ensure that the fragrance campaign caught the most attention, they asked The Only Way Is Essex star Lauren Goodger to launch it.

When asked what she thought of the fragrance, the reality star said, 'I thought it was a really nice campaign to do. I helped picked the fragrance, the Essex smell, if you like. It's very fruity and refreshing and summers on its way, so it blends in with this time of year.’

The actress, who admits to being a girly girl and loving make-up and perfume, said that she wears Paco Rabanne, Alien and Bronze Goddess but that she’ll also enjoy wearing Furrever too.

The launch of the fragrance coincides with the announcement that TOWIE has also been nominated for a Bafta. The show, which has enjoyed huge success since it started, is set around a group of young adults in ESSEX as they go about their daily lives and has been likened to Jersey Shore.

To find out more about Fox Bingo, read a bingo review or log onto their site. There are loads of prizes and promotions on offer and you can also get your hands on the fragrance of the season, Furrever. Now you can play online bingo and smell fabulous while you do it!